mobilads Announces New Data- Driven OOH Advertising Platform Reaching Consumers at Over 200 Live Events in 2023
mobilads, one of America's fastest growing Out of Home (OOH) Advertising companies, has deployed the EMA Initiative, a new suite of data and advertising tools enabling ad agencies and brands to reach over 200 live, in- person events across the USA.
While in-person gatherings are back in full swing post-Covid, the high price tag for sponsorships can be daunting. And for event sponsors, enhancing their investment while filtering out the non-relevant reach is essential. That's where mobilads and the EMA comes in.
"Our new Event Marketing Area (EMA) initiative provides both challenger brands and event sponsors with data and intelligence, vibrant creative options, retargeting capabilities, and versatile Out-of-Home solutions," said Craig Cook, mobilads CEO. He added, "EMA enables your campaign to effectively reach and engage target audiences IRL during and around intent-rich, culturally relevant moments, at scale."
The EMA is a play on the Designated Market Area (DMA) which has been used for decades by advertisers to target specific geographic regions where their products are sold. Major events — think SXSW, the Super Bowl, Sundance, the RNC and DNC conventions — create a virtual market within a market that exists for only a short period of time. This is the Event Marketing Area, a concentration of very specific audiences in a rapt and ready state of mind, distinct demographically from the inhabitants of the DMA.
The new EMA database, available exclusively from mobilads, provides advertisers with audience data and targeting options for conferences, sporting events, cultural gatherings and festivals in virtually every US market. mobilads then creates bespoke campaigns with fleets of vibrant wrapped rideshare vehicles with digital retargeting technology, engaging consumers throughout their attendee journey, from airports to hotels to stadiums to afterparties and more. Retargeting campaigns can be lit up to drive engagement, lead generation, and sales.
Niels Sommerfeld, COO of mobilads, noted "The mobilads EMA initiative enables advertisers to find, reach, and engage geo- located mobs of unique, identifiable consumers. Consumers who, for a brief time, have created a thriving and distinct new market (EMA) within an existing one (DMA), and are ready to be embraced by your marketing message."
Marketers can access the mobilads Event Marketing database HERE and schedule a consultation by contacting [email protected]. Turn-key and bespoke event advertising packages are now available, allowing brands to drive awareness, generate buzz, and increase sales.